Promotional Rate

A promotional rate is a time-limited price reduction applied to a vacation rental listing to drive bookings during a specific window, such as an upcoming low-demand period, a new listing launch, or a seasonal campaign. Promotional rates differ from dynamic pricing adjustments in that they are deliberately set by the property manager as a marketing tactic rather than algorithmically determined by market conditions. Common promotional rate strategies include early-bird discounts for advance bookings, last-minute deals for upcoming vacancies, and flash sales promoted through email or social media. When used strategically, promotional rates can fill gaps in the calendar without permanently lowering rate expectations. Hostaway's pricing tools allow managers to layer promotional rates on top of their base pricing strategy and distribute them across all connected channels.