Gross Booking Value (GBV) is a top-line metric representing the total monetary value of all bookings processed over a given period, before deducting OTA commissions, payment processing fees, cleaning costs, or any other expenses. GBV includes the nightly rate, cleaning fees, guest fees, and taxes collected. It is a useful measure of total business volume and growth trajectory, but does not reflect actual profitability. Property managers should track GBV alongside net revenue and operating expenses to get a complete financial picture. Comparing GBV across time periods helps identify growth trends and seasonality patterns across a portfolio.
Why this matters for property managers
As a top-line figure it signals scale and momentum, which is why it anchors growth targets and investor updates. The risk is treating it as earnings: commissions, refunds, and operating costs can turn an impressive total into a slim margin. Tracked alongside net figures, it shows whether rising volume is genuinely building the business or just inflating the headline.
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