The booking window (also called lead time) is the number of days between when a guest makes a reservation and their actual check-in date. Understanding booking window patterns helps property managers optimize their pricing strategy — early bookers may be offered different rates than last-minute bookers. Booking windows vary significantly by market, season, and property type, and tracking this metric helps inform when to adjust prices and marketing efforts.
Why this matters for property managers
The gap between booking and arrival shapes how far ahead pricing and promotions should be set and how much runway there is to fill a soft period. A lengthening window lets you hold firm on rates, while a shrinking one signals that last-minute tactics matter more. Misjudging it leads to discounting nights that would have sold anyway or clinging to high rates until it is too late to fill them.
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